- TOP
- JMAR Service
- New Product Concept Test
New Product Concept Test
Consumers evaluate the acceptance (level) of a new product based on the concept such as functions and appeal points described in texts and illustrations. Various aspects such as attractiveness, purchase intention and appropriate price range are checked. It reduces a risk to develop a new product that will be less accepted by consumers. It also enables to select a most preferable concept by narrowing down multiple candidates.
- Pursuing the Most Effective Research Design for the Solution of Your Challenge
- We will make the research goal clear by hearing your challenge. Your requirements are the starting point for professional researchers to investigate the issues for providing a proposal of the most suitable survey design and analysis method.
- Fulfilling Research Panel X Survey Methods
- Offline as well as online respondents are available. Real surveys such as mail survey, Facsimile survey, Central location test (CLT) and interview besides online survey are available and a firm survey promotion system is provided.
- Our Support Extending to How Analysis Results are Used
- If you do not know how to use the analysis results effectively, we help you read the results and apply it to your marketing strategy.
- Target Segmentation Survey
- Product Test
- Price Testing
- Brand Images Survey
- Benchmarking Research
- Business Partner (Production/Sales) Research
- Customer Trend Research (B2B Sales Target Research)
- Commercialization and Marketization Support Research for Academic-Industrial Alliance/New Industry Creation
