- TOP
- Research Methods
- Home Use Test
Home Use Test
In this method a moderator conducts an interview with a group consisting of 6 to 8 persons to obtain the qualitative data. A high-skilled moderator can lead the communication to obtain wide and deep information on a theme.
- A Project Proceeded by an Experienced Moderator
- In an actual survey, an experienced moderator controls the communication to obtain effective information for solving customer's marketing challenges even if the discussion goes in an unexpected direction.
- Surveys of Seniors and Children Practicable
- Our offline respondents enable to recruit seniors and children who are usually unable to be respondents.
- Writing a Report Also Available
- Creating a transcription as well as a report is responsible for the moderator involved in a survey. JMAR creates a report, based on the culture and market environment in Japan, to facilitate the resolution of customer's marketing challenge.
Advantages
The advantages of a group interview survey are as follows: consumer insights, which are unable to be revealed by quantitative surveys, can be identified; discussions are inspired by the remarks of other members of a group.
Others
The deliverables can be provided in any language if required.
Extensive Respondents
Consumer survey includes not only online survey using the Internet but offline survey to respondents. An right survey/research method is selected; for example, an offline survey is used for acquiring data widely from seniors in general or direct responses from children. It is also available to obtain paired data by a survey on the differences between generations in a family. Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.
