Research Monitor

Consumer survey includes not only online survey using the Internet but offline survey to respondents.
Offline survey, for example, is recommended to acquire data widely from seniors in general or direct responses from children.
JMAR selects research methods suitable for developing customers' solutions.
It is also available to obtain paired data by a survey on the differences between generations in a family.
Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.

Survey Targeted to General Consumers

It is enabled to do a questionnaire targeted to a wide range of people from infants (their mothers) and children to seniors.
General consumers registered in JMAR consist of 26 thousand households and 88 thousand consumers across Japan.
The whole family as well as the person who is registered as respondent are involved in surveys.
It enables to do a survey targeted to seniors and children who are usually difficult to reach.

Survey Targeted to Parents and Children

More than 20 thousand child respondents are registered and a survey targeted to those who live with them can also be conducted.
JMAR manages the attributes of general liver respondents for individual households; thus, it enables to generate "panels of parents and children". Since it is possible to do a survey for parents and children in a household at the same time, it enables to design surveys focused on the relationships and the differences of views and behaviors among parents and children in a household.

Survey Targeted to Baby Boomers and Seniors

More than 10 thousand baby boomers and seniors are registered as respondent.
JMAR requests that whole family be involved for surveys when registration as respondent is made. It realizes the registration of more than 10 thousand of senior research panel; as you may know, they are usually unreachable for a survey. Of course, comparisons with other layer of ages can easily be performed.

Survey Targeted to Chronically Ill Patients

Database of around 120 items of chronic illness are created. Pinpointed survey targeted to patients and potential patients can be conducted.
Database holds disease histories like "Ambulant treatment now", "Ambulant treatment in the past" and "Caution needed" for around 120 items of chronic illnesses such as "circulatory system", "respiratory system", "neuropsychiatric system" and "allergic disease". This enables to narrow down targets based on the purpose of a survey.

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