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- Research Methods
- Personal Interview Survey
Personal Interview Survey
Personal interview survey is the method that an interview is conducted with one respondent. An interview is conducted to understand the reasons "why a respondent determines the evaluation of a product or service" while confirming the sense of values and the lifestyle of the respondent.
- A Project Proceeded by an Experienced Moderator
- In an actual survey, an experienced moderator controls the communication to obtain effective information for solving customer's marketing challenges even if the discussion goes in an unexpected direction.
- Surveys of Seniors and Children Practicable
- Our offline respondents enable to recruit seniors and children who are usually unable to be respondents.
- Writing a Report Also Available
- Creating a transcription as well as a report is responsible for the moderator involved in a survey. JMAR creates a report, based on the culture and market environment in Japan, to facilitate the resolution of customer's marketing challenge.
Advantages
The advantages of a personal interview survey are as follows: consumer insights, which are unable to be revealed by quantitative surveys, can be identified; opinions, which are not disclosed usually, are possibly obtained through a face-to-face interview.
Others
The deliverables can be provided in any language if required.
Extensive Respondents
Consumer survey includes not only online survey using the Internet but offline survey to respondents. An right survey/research method is selected; for example, an offline survey is used for acquiring data widely from seniors in general or direct responses from children. It is also available to obtain paired data by a survey on the differences between generations in a family. Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.
