- TOP
- Research Methods
- Central Location Test
Central Location Test
A central location test is the method that the respondents invited to an appropriate venue evaluate merchandise through practical experiences like look, use, eat, etc. It enables to obtain the real evaluation of merchandise since they realize it including the packaging, functions, ease-of-use, tasting and so on in a condition close to an actual environment where it is purchased or used.
- Venue Preparations to Obtain the Best Evaluation Results
- Setting up a quasi-shop with showcases in a venue will enable to obtain the best observations on their activities at the time of purchasing or using merchandise.
- Surveys of Seniors and Children Practicable
- Our offline respondents enable to recruit seniors and children who are usually unable to be respondents.
- Adequate Analysis Conducted for Finding a Solution
- The analyses conducted by professional data analysts enable to acquire essential information that is unobtainable by cross tabulation.
Advantages
The advantages of CLT are as follows: evaluations are obtained after merchandise is actually used or tasted; confidentiality is maintained because the merchandise can be withdrawn from respondents after the survey; various methods of providing questions can be used since it is a face-to-face survey.
Others
The deliverables can be delivered in any language if required.
Extensive Respondents
Consumer survey includes not only online survey using the Internet but offline survey to respondents. An right survey/research method is selected; for example, an offline survey is used for acquiring data widely from seniors in general or direct responses from children. It is also available to obtain paired data by a survey on the differences between generations in a family. Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.
