Packaging Test/Naming Test
The suitability of a product package and name is verified for conveying adequately the strength, concept and differentiation points of a product to consumers. The evaluation by consumers in the core target segments of a product is the key. To determine an attractive package and name, multiple candidates for each are required.
- Pursuing the Most Effective Research Design for the Solution of Your Challenge
- We will make the research goal clear by hearing your challenge. Your requirements are the starting point for professional researchers to investigate the issues for providing a proposal of the most suitable survey design and analysis method.
- Fulfilling Research Panel X Survey Methods
- Offline as well as online respondents are available. Real surveys such as mail survey, Facsimile survey, Central location test (CLT) and interview besides online survey are available and a firm survey promotion system is provided.
- Our Support Extending to How Analysis Results are Used
- If you do not know how to use the analysis results effectively, we help you read the results and apply it to your marketing strategy.
- Target Segmentation Survey
- Product Test
- Price Testing
- Brand Images Survey
- Benchmarking Research
- Business Partner (Production/Sales) Research
- Customer Trend Research (B2B Sales Target Research)
- Commercialization and Marketization Support Research for Academic-Industrial Alliance/New Industry Creation