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- JMAR Service
- Needs Survey
Needs Survey
A needs survey is to find consumers' needs that are not fulfilled by conventional products. It is essential in the survey to look in on potential needs that are not recognized by consumers themselves as well as visible consumer needs. It is conducted to obtain clues for creating the concept of a new product mainly at the initial stage of product development.
- Pursuing the Most Effective Research Design for the Solution of Your Challenge
- We will make the research goal clear by hearing your challenge. Your requirements are the starting point for professional researchers to investigate the issues for providing a proposal of the most suitable survey design and analysis method.
- Fulfilling Research Panel X Survey Methods
- Offline as well as online respondents are available. Real surveys such as mail survey, Facsimile survey, Central location test (CLT) and interview besides online survey are available and a firm survey promotion system is provided.
- Our Support Extending to How Analysis Results are Used
- If you do not know how to use the analysis results effectively, we help you read the results and apply it to your marketing strategy.
- Target Segmentation Survey
- Product Test
- Price Testing
- Brand Images Survey
- Benchmarking Research
- Business Partner (Production/Sales) Research
- Customer Trend Research (B2B Sales Target Research)
- Commercialization and Marketization Support Research for Academic-Industrial Alliance/New Industry Creation