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Price Testing

Price Testing

Price has a direct impact to the sales volume of a product/service. Inadequate price setting incurs different unfavorable perceptions to consumers: too high price results in hesitation to purchase and too low price results in concerns about the quality. Price testing survey reveals an optimal price range accepted by consumers based on the signaling effect for pricing stated above.

Pursuing the Most Effective Research Design for the Solution of Your Challenge: We will make the research goal clear by hearing your challenge. Your requirements are the starting point for professional researchers to investigate the issues for providing a proposal of the most suitable survey design and analysis method.

Fulfilling Research Panel X Survey Methods: Offline as well as online respondents are available. Real surveys such as mail survey, Facsimile survey, Central location test (CLT) and interview besides online survey are available and a firm survey promotion system is provided.

Our Support Extending to How Analysis Results are Used: If you do not know how to use the analysis results effectively, we help you read the results and apply it to your marketing strategy.

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Contact By Phone: +81-3-6202-1281

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Research Methods
Research Service Lineup
Statistical Method Lineup

Online Survey Mail Survey Central Location Test

Door-to-Door Survey Home Use Test Focus Group Interview (FGI)

Personal Interview (PI) Industry and Competitive Research (Key Person Interview) Desk Research

Research Monitor

Needs Survey Target Segmentation Survey New Product Concept Test

Product Test Packaging Test/Naming Test Price Testing

Survey for Advertising Effectiveness Measurement Brand Images Survey Renewal/Rebranding Survey

Benchmarking Research Market Specificity Research Business Partner (Production/Sales) Research

Distribution/Sales Channel Structure Research Customer Trend Research (B2B Sales Target Research) Cost Structure Research

Commercialization and Marketization Support Research for Academic-Industrial Alliance/New Industry Creation Research for Verifying/Proofing Number One

Target Segmentation Brand Strategy Pricing Strategy

Relevance Analysis and Model Building Time Series Analysis and Future Trend Prediction Understanding Simultaneous Purchase Tendency

Search by an Item to Survey/Research

Want to Request the Design Phase of a Research That Defines What Kind Research Should Be Conducted? Want to Request Us to Aggregate and Analyze the Data That You Have?

Want to Request Us to Analyze Data from a POS System, Sales Data or Others That are Not Data from a Research? Want to Conduct a Survey/Research of Medical Institutes Across the Country That are Not Research Panel?

Want to Have Connections to Appropriate Partners or Knowledgeable Persons for Expanding Your Business Overseas? Want to Find Appropriate Partners or Knowledgeable Persons for Expanding Your Business to Japan and Asian Countries?

Want to Have Consultancy Services as Well as a Survey/Research? Want to Know Even Roughly a Procedure, Schedule and Budgetary Price Though We Understand Your Various Supports?

Want to Compare Different Markets in Japan and Overseas at the Same Time? Want to Know Off-the-Shelf Survey/Research Results?

Want to Request the Design Phase of a Research That Defines What Kind Research Should Be Conducted?: We will propose the research design plan from the viewpoint of research professionals after sharing the circumstances of your business and knowing your project goal in mind. Please feel free to contact us.

Want to Request Us to Aggregate and Analyze the Data That You Have?: The service is available. We will properly analyze data after our specific data analysts obtain your requirements. For details, contact us.

Want to Request Us to Analyze Data from a POS System, Sales Data or Others That are Not Data from a Research?: The service is available. We will properly analyze data after our specific data analysts obtain your requirements. For details, contact us.

Want to Conduct a Survey/Research of Medical Institutes Across the Country That are Not Research Panel?: The service is available. We have many experiences of such services requested by civil services and academic associations. For details, contact us.

Want to Have Connections to Appropriate Partners or Knowledgeable Persons for Expanding Your Business Overseas?: It is available to support to set up objectively suitable connections based on your challenges. For details, contact us.

Want to Find Appropriate Partners or Knowledgeable Persons for Expanding Your Business to Japan and Asian Countries?: It is available to support to set up objectively suitable connections based on your challenges. For details, contact us.

Want to Have Consultancy Services as Well as a Survey/Research?: A variety of services including consulting, research and practical operation support are available. For details, refer to this.

Want to Know Even Roughly a Procedure, Schedule and Budgetary Price Though We Understand Your Various Supports?: A proposal is customized for your needs. Please feel free to contact us.

Want to Compare Different Markets in Japan and Overseas at the Same Time?: We have substantial experiences on comparison market survey/research in Japan and overseas regardless of search/research methods, Please feel free to contact us.

Want to Know Off-the-Shelf Survey/Research Results?: We mainly take care of a custom survey/research. Most of the results of custom surveys/researches cannot be disclosed; however, some are available depending on your needs. For details, contact us.

Business Support Solution

Our business support solution is a package type project that consists of four phases: "consulting", "research", "planning", and "business practice support".
You can select any individual or combination of phases according to your support-required processes and concrete requirements and needs.