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- Research Methods
- Door-to-Door Survey
Door-to-Door Survey
A door-to-door survey is the method that a surveyor visits a respondent in the home or office to interview. It enables to design a survey to make a respondent use a target product and view the materials including photos. A survey guided by a well-trained interviewer to make a respondent properly understand each question enables to acquire high-quality data.
- Surveys of Respondents Unreachable in CLT Practicable
- It enables to do a survey of seniors and persons with illness who are unable to go outside as well as persons who have no time to come to a venue.
- Observing the Living Environment of Respondents Practicable
- It enables to observe the living environment of a respondent if it is accepted beforehand. It enables to obtain real data in a daily life on how a specific product is used at home.
- Surveys of Seniors and Children Practicable
- Our offline respondents enable to recruit seniors and children who are usually unable to be respondents.
Advantages
The advantages of a door-to-door survey are as follows: a surveyor shows a product or its photos to make questions; high confidentiality is maintained since the product can be withdrawn from a respondent without fail.
Others
The deliverables can be delivered in any language if required.
Extensive Respondents
Consumer survey includes not only online survey using the Internet but offline survey to respondents. An right survey/research method is selected; for example, an offline survey is used for acquiring data widely from seniors in general or direct responses from children. It is also available to obtain paired data by a survey on the differences between generations in a family. Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.
