Research Methods

An online survey is the method to do a questionnaire on the Internet. It is a quick and inexpensive way for a survey. We can reach approximately two million respondents through the Internet; thus, it enables to conduct a survey requiring a vast number of samples and a survey for respondents who are extremely specific.

A mail survey is the method that a questionnaire is sent to respondents and their replies are collected by mail. A respondent can take their time to answer the questions in a survey even if it contains many questions and selections. It is also applicable to a questionnaire in the style of a diary.

A central location test is the method that the respondents invited to an appropriate venue evaluate merchandise through practical experiences like look, use, eat, etc. It enables to obtain the real evaluation of merchandise since they realize it including the packaging, functions, ease-of-use, tasting and so on in a condition close to an actual environment where it is purchased or used.

A door-to-door survey is the method that a surveyor visits a respondent in the home or office to interview. It enables to design a survey to make a respondent use a target product and view the materials including photos. A survey guided by a well-trained interviewer to make a respondent properly understand each question enables to acquire high-quality data.

In this method a moderator conducts an interview with a group consisting of 6 to 8 persons to obtain the qualitative data. A high-skilled moderator can lead the communication to obtain wide and deep information on a theme.

A home use test is the method that merchandise together with a questionnaire is sent to respondents and they answer the questionnaire after using it. It is suitable for merchandise that can only be evaluated after the use of it for a certain period of time like the effectiveness of health foods and skin care products.

Personal interview survey is the method that an interview is conducted with one respondent. An interview is conducted to understand the reasons "why a respondent determines the evaluation of a product or service" while confirming the sense of values and the lifestyle of the respondent.

It is crucial to contact key persons of local industries and enterprises to obtain market information in Japan and Asia. We contact key persons in an objective standpoint who are different from your connections to obtain unbiased information.

JMAR operates "Marketing Data Bank (MDB)" that is one the largest provider of marketing and business information . JMAR has know-how for the ways to approach statistical data published by public offices in Japan and abroad as well as various sources including research reports, specialized databases and web sites. It is effective for external environment analysis like PEST, panoramic view of an industry in Japan and abroad, etc.

JMAR Services

JMAR provides high-quality "consumer survey" and "industry research" services to meet the needs of your challenge.

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Extensive Respondents

Consumer survey includes not only online survey using the Internet but offline survey to respondents. An right survey/research method is selected; for example, an offline survey is used for acquiring data widely from seniors in general or direct responses from children. It is also available to obtain paired data by a survey on the differences between generations in a family. Furthermore, researchers review actual responses one by one to reject inappropriate responses for ensuring the quality of a survey.

Respondents of JMAR

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