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- Survey for Advertising Effectiveness Measurement
Survey for Advertising Effectiveness Measurement
The effectiveness of various advertising activities is measured including TV commercial, newspaper advertisement, internet advertisement and transportation advertising. It reveals the recognition rate of a brand, the brand image and purchase intention that are appealed in an advertisement as well as the awareness of an advertisement itself.
- Pursuing the Most Effective Research Design for the Solution of Your Challenge
- We will make the research goal clear by hearing your challenge. Your requirements are the starting point for professional researchers to investigate the issues for providing a proposal of the most suitable survey design and analysis method.
- Fulfilling Research Panel X Survey Methods
- Offline as well as online respondents are available. Real surveys such as mail survey, Facsimile survey, Central location test (CLT) and interview besides online survey are available and a firm survey promotion system is provided.
- Our Support Extending to How Analysis Results are Used
- If you do not know how to use the analysis results effectively, we help you read the results and apply it to your marketing strategy.
- Target Segmentation Survey
- Product Test
- Price Testing
- Brand Images Survey
- Benchmarking Research
- Business Partner (Production/Sales) Research
- Customer Trend Research (B2B Sales Target Research)
- Commercialization and Marketization Support Research for Academic-Industrial Alliance/New Industry Creation